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CASE STUDY — SPECIMEN SP-014

The Spice Merchant

TYPE — RESTAURANT ORDERINGPLATFORM — WEB + IOS / ANDROIDSECTOR — HOSPITALITYREACH — WHITEABBEY / BELFAST
FIG. 01HOMEPAGE — AS SHIPPED
01 — THE SAMPLE

A village restaurant with its own app.

The Spice Merchant serves modern and classic Indian cooking from the heart of Whiteabbey village, a 75-seat seaside restaurant on the Causeway coastal route. Its trade is local and loyal, which is exactly the audience marketplace apps charge the most to reach.

Kobault gave them their own channels: a site with online ordering and table booking, and a dedicated Spice Merchant app for iOS and Android with 20% off first orders, built to keep regulars ordering direct.

02 — The reaction.

WHAT WE BUILT
RX-01 Direct online ordering

The full menu ordered through the restaurant's own website, commission-free.

RX-02 Mobile app

The Spice Merchant's own iOS and Android app, promoted with a first-order discount.

RX-03 Table booking

Reservations taken online for the 75-seat dining room.

03 — PROPERTIES USED
04 — RESULT

A neighbourhood restaurant with the direct-ordering setup of a big-city operation, and regulars on its own app.

VISIT LIVE SITE ↗

05 — Other specimens.

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SP-001 ECOMMERCE

Grassmen

GLOBAL AGRI BRAND — SHOPIFY

The online home of GRASSMEN. A high-traffic Shopify store selling clothing, merchandise, films and GRASSMEN TV.

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SP-002 ECOMMERCE

McMordie Bros

PERSPEX® STOCKISTS — WORDPRESS

Official Perspex® stockists for the UK & Ireland. Cut-to-size ordering, with a live pricing calculator built into the storefront.

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SP-003 PLATFORM

ASLTIP

MEMBERSHIP PLATFORM — WORDPRESS

A nationwide find-a-therapist directory, membership system, courses and jobs board. One platform for the Association of Speech & Language Therapists in Independent Practice.

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