SP-001 ECOMMERCE
The online home of GRASSMEN. A high-traffic Shopify store selling clothing, merchandise, films and GRASSMEN TV.
CASE STUDY → ← BACK TO ARCHIVE The Spice Merchant
CASE STUDY — SPECIMEN SP-014
The Spice Merchant
indian restaurant.
TYPE — RESTAURANT ORDERINGPLATFORM — WEB + IOS / ANDROIDSECTOR — HOSPITALITYREACH — WHITEABBEY / BELFAST
FIG. 01HOMEPAGE — AS SHIPPED
01 — THE SAMPLE
A village restaurant with its own app.
The Spice Merchant serves modern and classic Indian cooking from the heart of Whiteabbey village, a 75-seat seaside restaurant on the Causeway coastal route. Its trade is local and loyal, which is exactly the audience marketplace apps charge the most to reach.
Kobault gave them their own channels: a site with online ordering and table booking, and a dedicated Spice Merchant app for iOS and Android with 20% off first orders, built to keep regulars ordering direct.
02 — The reaction.
WHAT WE BUILT- RX-01 Direct online ordering
The full menu ordered through the restaurant's own website, commission-free.
- RX-02 Mobile app
The Spice Merchant's own iOS and Android app, promoted with a first-order discount.
- RX-03 Table booking
Reservations taken online for the 75-seat dining room.
03 — PROPERTIES USED
04 — RESULT
A neighbourhood restaurant with the direct-ordering setup of a big-city operation, and regulars on its own app.
VISIT LIVE SITE ↗05 — Other specimens.
FULL ARCHIVE → SP-002 ECOMMERCE
Official Perspex® stockists for the UK & Ireland. Cut-to-size ordering, with a live pricing calculator built into the storefront.
CASE STUDY → SP-003 PLATFORM
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CASE STUDY →