CASE STUDY — SPECIMEN SP-019
DA Forgie is one of Northern Ireland's leading machinery dealers, established in 1974 with branches in Limavady and Lisburn. Their range is enormous: Kubota, Merlo, Honda and Major machinery, construction equipment, trailers, quads, genuine parts and merchandise.
Kobault built a WooCommerce site that can actually hold it: a deep category tree spanning agricultural, construction and lawn and garden lines, brand shops for the marques they carry, and a parts catalogue running from filters to full powertrain.
Hundreds of categories across agri, construction, groundcare and trailers, organised so buyers can navigate it.
Kubota, Honda, Merlo, Major, Kverneland and Ammann each shoppable as a brand in its own right.
Parts sold online by system, from filters and lighting to axles and powertrain.
Servicing, careers, news and both branches carried on the same site as the store.
A fifty-year-old dealership trading online at the scale of its yard, without losing the structure that makes the range navigable.
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