SP-001 ECOMMERCE
The online home of GRASSMEN. A high-traffic Shopify store selling clothing, merchandise, films and GRASSMEN TV.
CASE STUDY → ← BACK TO ARCHIVE DA Forgie
CASE STUDY — SPECIMEN SP-019
DA Forgie
agri machinery dealer.
TYPE — ECOMMERCEPLATFORM — WORDPRESS / WOOCOMMERCESECTOR — AGRI & CONSTRUCTION MACHINERYREACH — NORTHERN IRELAND & BEYOND
FIG. 01HOMEPAGE — AS SHIPPED
01 — THE SAMPLE
From tractors to spare parts, one catalogue.
DA Forgie is one of Northern Ireland's leading machinery dealers, established in 1974 with branches in Limavady and Lisburn. Their range is enormous: Kubota, Merlo, Honda and Major machinery, construction equipment, trailers, quads, genuine parts and merchandise.
Kobault built a WooCommerce site that can actually hold it: a deep category tree spanning agricultural, construction and lawn and garden lines, brand shops for the marques they carry, and a parts catalogue running from filters to full powertrain.
02 — The reaction.
WHAT WE BUILT- RX-01 Deep catalogue architecture
Hundreds of categories across agri, construction, groundcare and trailers, organised so buyers can navigate it.
- RX-02 Brand shops
Kubota, Honda, Merlo, Major, Kverneland and Ammann each shoppable as a brand in its own right.
- RX-03 Genuine parts store
Parts sold online by system, from filters and lighting to axles and powertrain.
- RX-04 Dealership services
Servicing, careers, news and both branches carried on the same site as the store.
03 — PROPERTIES USED
04 — RESULT
A fifty-year-old dealership trading online at the scale of its yard, without losing the structure that makes the range navigable.
VISIT LIVE SITE ↗05 — Other specimens.
FULL ARCHIVE → SP-002 ECOMMERCE
Official Perspex® stockists for the UK & Ireland. Cut-to-size ordering, with a live pricing calculator built into the storefront.
CASE STUDY → SP-003 PLATFORM
A nationwide find-a-therapist directory, membership system, courses and jobs board. One platform for the Association of Speech & Language Therapists in Independent Practice.
CASE STUDY →