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CASE STUDY — SPECIMEN SP-010

Ireland's Wedding Journal

TYPE — MEDIA PLATFORMPLATFORM — WORDPRESSSECTOR — WEDDING MEDIA & EVENTSREACH — ALL-IRELAND
FIG. 01HOMEPAGE — AS SHIPPED
01 — THE SAMPLE

The No.1 bridal magazine, online.

Ireland's Wedding Journal is the No.1 bridal magazine in Ireland, with the Wedding Journal Show alongside it. Online it has to be more than a magazine: couples come to plan, and hundreds of wedding suppliers come to be found.

Kobault built its online home on WordPress: a supplier directory spanning venues to photographers, digital magazine issues, planning guides, real-life weddings and competitions, all feeding into the Show.

02 — The reaction.

WHAT WE BUILT
RX-01 Supplier directory

Wedding suppliers listed and browsed by category, from venues and bridalwear to celebrants and cakes.

RX-02 Digital magazine

Magazine issues delivered digitally alongside the print title.

RX-03 Planning content engine

Guides, real-life weddings, competitions and a 12-week planning series, published by the editorial team.

RX-04 Show tie-in

The site feeds the Wedding Journal Show, carrying event content and competitions year-round.

03 — PROPERTIES USED
04 — RESULT

One platform carrying a national magazine, its supplier directory and its live events, run day to day by an editorial team rather than developers.

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05 — Other specimens.

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SP-001 ECOMMERCE

Grassmen

GLOBAL AGRI BRAND — SHOPIFY

The online home of GRASSMEN. A high-traffic Shopify store selling clothing, merchandise, films and GRASSMEN TV.

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SP-002 ECOMMERCE

McMordie Bros

PERSPEX® STOCKISTS — WORDPRESS

Official Perspex® stockists for the UK & Ireland. Cut-to-size ordering, with a live pricing calculator built into the storefront.

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SP-003 PLATFORM

ASLTIP

MEMBERSHIP PLATFORM — WORDPRESS

A nationwide find-a-therapist directory, membership system, courses and jobs board. One platform for the Association of Speech & Language Therapists in Independent Practice.

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