SP-001 ECOMMERCE
The online home of GRASSMEN. A high-traffic Shopify store selling clothing, merchandise, films and GRASSMEN TV.
CASE STUDY → ← BACK TO ARCHIVE Boyd Bedding
CASE STUDY — SPECIMEN SP-024
Boyd Bedding
equine bedding brand.
TYPE — BRAND SITEPLATFORM — WORDPRESSSECTOR — EQUINE PRODUCTSREACH — UK & IRELAND
FIG. 01HOMEPAGE — AS SHIPPED
01 — THE SAMPLE
A bedding brand built like a sports brand.
Boyd Bedding in Omagh manufacture Blue Frog, a multi-award-winning dust-free horse bedding used from family ponies to elite sport horses. Their buyers are horse owners who care deeply about respiratory health, and who buy through stockists rather than online.
Kobault built the brand site to serve that route to market: the product and its benefits explained properly, sponsored riders fronting the brand, and a find-a-stockist service that turns interest into a purchase at the local store.
02 — The reaction.
WHAT WE BUILT- RX-01 Product storytelling
Blue Frog's dust-free, heat-sterilised credentials explained for owners who research before they buy.
- RX-02 Find-a-stockist
Stockist search that connects the brand site to the counters where Blue Frog is actually sold.
- RX-03 Sponsored riders
The riders who compete on Blue Frog, presented as the proof behind the product.
03 — PROPERTIES USED
04 — RESULT
A manufacturer's brand site that supports its stockist network instead of competing with it.
VISIT LIVE SITE ↗05 — Other specimens.
FULL ARCHIVE → SP-002 ECOMMERCE
Official Perspex® stockists for the UK & Ireland. Cut-to-size ordering, with a live pricing calculator built into the storefront.
CASE STUDY → SP-003 PLATFORM
A nationwide find-a-therapist directory, membership system, courses and jobs board. One platform for the Association of Speech & Language Therapists in Independent Practice.
CASE STUDY →